I could argue that it’s riskier to try to create your own internal development Cat Thats What I Do I Fly And I Know Things shirt prior to having an MVP or initial product version online if you don’t have prior knowledge of the software development market. If your startup is actually proven good you will ideally have to have an internal software team. Not only software but also marketing, sales, legal, etc. But at first you want to make your liabilities as low as possible. That’s why you hire an outside CA, that’s why you outsource your marketing to an agency, and that’s the same reason why outsourcing your software can be an strategic asset.
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Successfully answering the original Cat Thats What I Do I Fly And I Know Things shirt depends largely on knowing what type of product we are trying to design. For instance if we were designing a product to hold fruit (See, Fruit Bowl Moma, The Museum of Modern Art, Designed by Carlo Contin 1999) the mechanical design and performance requires much less testing than if we were designing a blood glucose meter (See, Bayer Contour Blood Glucose Meter.) With the fruit bowl the testing would be more like a focus group evaluation asking simple questions . . . Do you like it? Is it novel? Would you buy one for yourself or for someone you know as a gift? (keep in my mind this is an extreme example for the purpose of making a point.) With the blood glucose meter you have much more to test, usability, functional performance, learning curve, order of operations, error testing, displayed information, accidental use, etc. In the case of the blood glucose meter you will be much more likely to have “failures” ,which may be too strong of a word, but will have data points on which you can improve and refine the use and design of the product throughout your design process.