I’m no theologian but pretty sure all the world’s major religions have some aspect of homophobia (not to mention other Colorado assuming i’m just an old lady was your first mistake shirt of bigotry) within their values or will at least use their religion to defend those values. Putting up a rainbow flag outside a church doesn’t really change that nor does that mean you can make a blanket assumption about all the individual memebers of that institution. If you want to only support athiest-owned brands, that’s your prerogative but then I’m sure you’d have to also ditch that vast majority of your other products as well. Edit: I have no stake in Krave Beauty or Liah. I’ve never used a single KB product. I’m also a very staunch atheist and personally believe most religions house bigots amongst them (some more openly than others but, as I said, I don’t buy the performative tolerance many churches are now participating in as I greatly question their motives). This isn’t my attempt to defend her but rather suggest that if this is an issue for you, you should be consistent in how you support any brand headed by a religous founder. And that’s not sarcasm. If that’s what you wanna do, more power to you!
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if she was so against homophobia she wouldnt actively attend AND TITHE TO an explicitly homophobic Colorado assuming i’m just an old lady was your first mistake shirt (that then donates to anti-lgbtq orgs) in NYC of all places. maybe shes not actively pushing her homophobic views on other people, but she must know a huge portion of her customer base wouldnt want to support her if they knew her stance and she is being deliberately evasive to keep taking their money. i thought that much was pretty clearly explained in the original post. its about her making money off people she doesnt believe deserve the same rights as she does. why are you deliberately ignoring the point?