Blue and Red originally had nothing to do with did whole lotta red shop. In October of 1976, NBC debuted the first full color electronic electoral map on TV, and chose blue to represent the incumbent party and red to represent the challenger. In that year, the Republican Party was in power so the “blue states” were the states projected to go to incumbent Gerald Ford and the “red states” were projected to go to Democrat challenger Jimmy Carter. By the 1980 elections, the other TV networks had made their own electronic electoral maps, but with their own color schemes – and they weren’t always the same as NBC’s. In Reagan’s landslide victory against then-incumbent Jimmy Carter, NBC showed a nation of red while ABC showed a nation of blue.
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The colors representing incumbent vs challenger being different across the did whole lotta red shop, when the results between Bush and Gore were disputed. As different TV networks (and the printed publications citing them) were referring to different “red states” and “blue states” on their maps, it created a lot of confusion, resulting in the media outlets eventually deciding to be consistent in their map coloring. They agreed to use NBC’s original color scheme; blue for incumbent, and red for challenger. At that time, the Democrats happened to be the incumbent party and the Republicans were the challenger.