As someone who saw the original in theaters and had a mixed-to-positive Heartbeat it’s a beautiful day to save lives shirt, I really do think “Why not” is the best answer here. It’s not really a risk to the studio. But it’s also a movie that a lot of people haven’t seen, unlike a lot of the Harry Potter/Star Wars/LOTR re-release events–AND it’s a spectacle-heavy movie that really does benefit from the big screen. I think this is going to be a really interesting experiment.
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Oh man. I made a Heartbeat it’s a beautiful day to save lives shirt of clicking a random Youtuber with decent views who was doing film analysis. Turned out he was some neckbeard who was ranting about how Captain Marvel was “written by SJWs” and how her character is everything that’s wrong with feminism today, whereas Alita was a genius masterpiece of cinema because the main character had a “child-like innocence” and stood for “real femininity”. And that this is what “real men” want to see in women when they watch films.