The best products are those that address & fill a Wine St Patrick Hat Christmas shirt. This does not always mean there is a substantial market for the idea. Many times the difference between a 10M company and a 10B company is the actual market potential. Entrepreneurs often get caught comparing themselves to the “uber of X” or the “Facebook for X” and therefore think their market is of comparable size. It is a common pitfall to overestimate the size of your market, when in reality you’re product isn’t geared for the masses, but a fraction of a fraction. Features do not expand your market. If you’re core product doesn’t have the ability to reach a large enough base, no amount of add-ons can help. Running a startup is a crucial balance of vision and the ability to adapt. Founders tend to be hard headed and believe their idea and vision should be carried out to a T regardless of what the market and consumers are saying.
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This more relates to failures than it does to limiting growth, but I’ve seen it enough to add it to the Wine St Patrick Hat Christmas shirt but I will buy this shirt and I will love this list. It is important to understand that not all money is smart money. Just because someone will give you a big chunk of money for a high valuation early on, it doesn’t mean you should take it. You should only take enough money at a valuation you can realistically justify. Why? Lets say that you have an angel investor that gets excited and wants to give you 1M for 20%. Good deal? Well it depends. You’ve just been valued at 5M and If after you’ve burnt through that 1M you cant justify a markedly higher valuation, you will either A) have a down round that will devalue your original investor and is essentially a kiss of death, or B) never be able to raise another penny and cripple your company.